IP Design Studio | Isabelle Poirier - brands that build communities

Hello! Nice to see you here

I’m Isabelle (but please call me Izzy)
Founder, Brand Creator

Everyday, I chat with business owners, like you, stuck in their businesses and hoping a template, an Instagram course or a guru coach might be the answer.

When what you really need is a bold brand that resonates with your audience - simple as that.

I’m here to do the hard work with you.

I'm here to ask you crucial questions to get the right answers.

I'm here to tell you what you need to hear.

Together, we will create a brand that gets your sh*t (sorry your stuff) together, big time.

Services

This is how we build unforgettable brands

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Differentiate

We magnify your uniqueness because you’re the only one who can do what you do

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Innovate

We get you out of your comfort zone to find your compelling, creative and disruptive edge

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Cultivate

We seek meaning & ask the hard questions so you can truly connect with your ideal audience

IP Design

A dream job

Services

We’re an avant-garde creative studio offering full-service brand strategy and design solutions for business owners ready to shake things up.

We dig for the meaning within the meaning to tease out the elements that are uniquely you. Whether it’s visual identity, multi-sensory experiences, design or print, we’ll position your brand for attention. Cos we’re a bit artsy like that.

Isabelle Poirier (Izzy)

Hello there

Personal IG

I’m a passionate creative with 10+ years in branding and design. I’m a Level C certified Brand Architect along with a Bachelor of Fine Arts. Studying the arts taught me to think conceptually. All. The. Time. And gives me a perspective that goes beyond the surface. I’m plain-spoken and forward-thinking and I will ask the tough questions.

Ottawa Design Club

A volunteer initiative

ODC website

A true passion project! The Ottawa Design Club; A community I founded for creatives to collaborate and celebrate creativity. We produce avant-garde zines and hold speaker events, panel discussions, and workshops.

We keep it on the edge (cos we thrive on the edge).

Level C Certified Brand Architect

Some credentials

Learn more about Level C

Just in case you still weren’t convinced, here are some deets on my Level C Brand Architect certification. I’m humbled to be the first woman in Canada to receive the Brand Architect ribbon and one of the very few Brand Architects in the world. A proud brand boss in the C-Suite.

Some certifications

MC 1 | Brand Specialist

October 2020

MC 2 | Brand Strategist

February 2021

MC 3 | Brand Architech

April 2022

What do our clients say?

We can tell you about our work and results — but we’d rather show you. Here’s some feedback from our happy clients.

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Robyn Leblanc | CC Power

Isabelle delivered a comprehensive guide along with brand elements that is sure to assist us in all our publicity endeavours - indispensable tool, especially during the start-up phase. Merci Isabelle!

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Janik Maiville | Inner Bliss, Yoga & Wellness

Isabelle goes above and beyond! She genuinely wanted this project to be successful from the very beginning. She created a brand identity for my yoga studio that best reflects who I am as a person, but also the business essence. I am incredibly proud of the result.

IP Design Studio and Isabelle Poirier

Building brands with purpose

A clearly-defined brand removes the guesswork