Inspired by their Rwandan roots, the owner of a new clothing brand wanted to create pieces of clothing that would fit his personality and culture. After approaching IP Design for a visual identity, it became clear the key challenge for the business was to differentiate the brand in this overly saturated market.

Through brand concept exploration, we were able to define the unique offer of Niyo Ds wear. Since the owner wanted to tell their personal stories through the wardrobe, we combined both concepts. Now, each piece of clothing comes with a unique story from either the owner or the community.

Niyo D was featured on Adobe Live.